The OnRes Blog

7 Must-Know Tips to Social Media Marketing for Hotels

By: Steve Behrisch , President & CEO

In a world where social media is the king, hotel businesses that fail to utilize their power often risk being left behind. 

But with so many social media platforms and marketing strategies available, it can be overwhelming to know where to start. 

That’s why we’ve put together this comprehensive guide to help you navigate the world of social media marketing and identify the best strategies for your hotel. 

Table of Contents

Let’s get going.

Tips to Social Media Marketing for Hotels

Let’s dive in and discover the power of social media to elevate your hotel’s brand, connect with potential customers, and drive bookings.

1. Develop a Clear Social Media Strategy

The first step in creating an effective social media strategy for hotels is to develop a clear plan. This includes identifying your target audience, setting clear goals, and choosing the right social media platforms.

Understanding their demographics, interests, and behaviors can help you tailor content to their preferences and increase engagement. This helps to showcase unique features, highlight local attractions and events, or share guest testimonials and reviews.

social media marketing for hotels

Whether your goal is to increase bookings, build brand awareness, or improve customer engagement, having a clear objective helps guide your social media efforts. It also allows you to track your progress and measure the success of your social media campaigns.

Some of the popular platforms that may be suitable for your hotel business goals may include Facebook, Instagram, LinkedIn, Twitter, YouTube, and Pinterest. Each platform offers unique features and benefits, and the choice of which to use ultimately depends on your target audience and marketing goals.

As per the latest report from Statista, the popular social media networks ranked by the highest number of active users worldwide are:

  1. Facebook: 2.9 billion users
  2. Youtube: 2.5 billion users 
  3. WhatsApp: 2 billion users 
  4. Instagram: 2 billion users
  5. WeChat: 1.3 billion users (exclusive to China)
  6. TikTok: 1 million users. 

With such massive user bases, hotels have abundant chances to engage with a vast audience through these social media platforms. And we know for sure that your potential guests are active on these social channels.

2. Focus on Visual Content

Hotels are inherently visual, and social media provides an excellent opportunity to showcase your property’s best features. 

Use high-quality images and videos to highlight your rooms, amenities, and location. Consider investing in professional photography or videography to ensure your content stands out. 

High-quality images and videos showcase your property in the best light and can help build trust with potential guests. As visual content is more engaging than text, and it can capture the attention of potential guests browsing on social media. 

You can also consider using social media features such as Instagram Stories and Reels, that provide opportunities to capture the attention of potential guests scrolling through their feeds in just a few seconds.

By focusing on these, hotels can make the most of social media marketing and connect with potential guests in a meaningful way. This can help you stand out from their competition, increase engagement, and ultimately drive bookings and revenue.

3. Leverage User-Generated Content

UGC refers to any content customers create, such as photos, reviews, testimonials, and social media posts, that highlight their experiences with your hotel. It is an excellent way to showcase your hotel’s value and build trust with potential guests. 

Encouraging guests to share their experiences and content on social media helps build a sense of community and increase engagement with your brand. You can further repost or share this content on your social channels.

One of the key advantages of UGC is that it provides social proof of a hotel’s value. Seeing real people enjoy their stay at a hotel can be a powerful motivator for potential guests to book your property. 

By sharing UGC, it can help hotels to stand out from the competition and establish credibility, which acts as an essential factor in the decision-making process for travelers. 

4. Use Influencer Marketing

In today’s digital age, influencer marketing has become a powerful and popular strategy for hotels. By partnering with influencers in your niche or location, you can reach out to new audiences and build credibility for your property. 

Influencers can help showcase your hotel’s amenities, location, and services to a larger audience, increasing your brand exposure and potentially driving bookings. 

When choosing influencers to partner with, consider those who align with your brand and have a significant following in your target audience. Collaborate with them on creating content that showcases your hotel in a unique and engaging way.

A short video or sharing a post about their stay can help you attract a considerable audience to your property. In exchange, all you have to offer is some complimentary services to make them feel valued.

5. Engage with Your Audience

Social media is a two-way street, and it’s essential to engage with your audience. Respond to comments, messages, and reviews in a timely and professional manner. This can help build trust with potential guests and improve customer satisfaction.

Engaging with your audience shows that you value your customers and their feedback. Additionally, responding to reviews, both positive and negative, demonstrates your hotel’s commitment to excellent service and shows that you are willing to listen and take action to improve.

To further enhance engagement, go live, host interactive events or competitions on social media platforms, encourage giveaways, because that’s what the digital age is all about. By creating a fulfilling  experience for your guests, you can establish your hotel as a top-of-mind choice for future travels.

6. Offer Special Deals and Promotions

Social media is an excellent platform to offer special deals and promotions to your audience. This could include discounts on room rates, free amenities, or package deals. 

Consider using social media exclusively to promote these deals to encourage potential guests to follow your hotel’s social media channels. 

Offering exclusive deals and promotions can help build excitement around your brand and increase bookings. Make sure to include clear instructions on how to redeem these deals and promotions.

In addition, track the effectiveness of your social media promotions and make adjustments to your strategy if needed. By analyzing data and monitoring engagement, you can optimize your deals and promotions for better results.

7. Use Hashtags

Hashtags can greatly expand the reach of your social media content, making it easier to connect with a wider audience. Incorporating relevant hashtags into your posts can increase visibility and engagement. 

To further enhance your brand, consider creating a unique hashtag for your hotel. Encourage guests to share their experiences on social media using your hotel’s unique hashtag to help build brand awareness.

When selecting hashtags, it’s important to choose ones that are relevant to your brand and target audience. Avoid using generic hashtags that are overused and may not accurately represent your content. 

With thoughtful hashtag selection, you can effectively boost your social media presence and connect with potential customers.


Answering commonly asked questions on social media marketing.

What is social media marketing in the hotel industry?

Social media marketing for hotels involves using platforms like Instagram, Facebook, and Twitter to promote the hotel’s brand, engage with customers, and showcase services and experiences.

It’s about creating and sharing content that highlights the hotel’s ambiance, amenities, and guest experiences to attract new guests and retain previous ones.

Why use social media for hotels?

Social media for hotels is crucial for:

  1. Increased Visibility: Reaching a global audience.
  2. Brand Building: Establishing a strong hotel brand identity.
  3. Customer Engagement: Interacting with guests and personalizing their experience.
  4. Targeted Advertising: Reaching specific demographics effectively.
  5. Cost-Effectiveness: Offering more value with lower marketing costs.
  6. Storytelling: Sharing unique experiences and stories.
  7. Community Building: Creating a loyal customer base and network.

How do I promote my hotel on Instagram?

To promote your hotel on Instagram:

  1. Post High-Quality Photos: Share visually appealing images of your hotel.
  2. Use Relevant Hashtags: Increase post visibility with targeted hashtags.
  3. Engage with Your Audience: Respond to comments and messages.
  4. Share Stories and Reels: Post engaging, behind-the-scenes content.
  5. Collaborate with Influencers: Partner with travel influencers for broader reach.
  6. Offer Exclusive Promotions: Provide special deals for Instagram followers.
  7. Leverage User-Generated Content: Share guests’ positive experiences.
  8. Utilize Instagram Ads: Invest in ads to reach a wider audience.

How frequent do I need to be with my posts on social media?

One post every alternate day to start with is a good frequency for hotels on social media.

Does OnRes provide social media marketing services for hotels?

Yes, OnRes provides social media marketing services for hotels. You can drop an email on to inquire about it.


In the ever-evolving world of hospitality, social media has become a game-changer for hotels looking to reach their audience and stand out in a competition.

With the right social media strategies, hotels can not only connect with potential guests but also build long-lasting relationships that drive revenue. 

By prioritizing engaging content, user-generated content, audience targeting, and data analysis, hotels can master the art of social media marketing and become a go-to destination for travelers. 

So, if you’re ready to take your hotel’s social media game to the next level, start implementing these winning strategies and watch your bookings soar!

For your tech related requirements, OnRes is here with an all-inclusive hotel management system.

Steve Behrisch, President & CEO

Steve joined the OnRes Team as an account rep in 2008 and was promoted to VP of Operations a short time later. In 2011, Steve agreed to purchase OnRes and became President and CEO, and has been steering the ship since; achieving significant milestones such as rebuilding the reservation software from the bottom up, forging new partnerships, doubling the revenue, and much more…
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