Engage online audiences to increase direct bookings
Digital marketing in the hotel industry is a challenge for many business owners — there simply isn’t enough time or money to do it properly. That’s why OnRes offers affordable digital marketing solutions for hotels, lodges, resorts, and multi-chain properties. Every marketing strategy we deploy is created to improve search engine rankings, drive web traffic, and convert visitors into guests that book directly on your website.
Need More Website Visitors?
Choose a Digital Marketing Plan that works for you
Economy Plan
OnRes Hotel Marketing Specialists track the analytics required to make website improvements while improving SEO with website structure edits including metadata and title tags. Receive monthly analytic reports with recommendations on how to increase traffic.
What’s Included?
- Configuration & monitoring of Google Analytics, Search Console, and Google My Business
- Basic SEO work (website structure and metadata optimization)
- Monthly reports on digital traffic
- 10-minute consultation each month with an OnRes Hotel Marketing Specialist
Mid-Tier Marketing Plan
Use marketing strategy to fast-track online growth. Our Hotel Marketing Specialists use organic keywords to make continuous copy improvements that raise the ranking of your website on Google, Yahoo, and Bing. Monthly reports include revenue tracking, analysis, and conversion rate metrics.
What’s Included?
- Everything from The Economy Plan
- Advanced SEO work (organic keyword & copy)
- Monthly reports include revenue tracking & marketing recommendations
- 15-minute consultation each month with an OnRes Hotel Marketing Specialist
Comprehensive Growth Plan
Dominate search engines with advanced SEO improvements, Google My Business enhancements, and optional backlink profiling. Our team builds customized Google ad and social media ad campaigns that reach audiences across Facebook, Instagram, and Youtube. Leverage our email marketing integration partner with custom-designed email templates that make it easy for you to advertise services, promotions, and special events to guests.
- Everything from Mid-Tier Marketing Plan
- Localized SEO Improvements (MyBusiness optimization, competitive analysis, backlink profiling*
- Google & social ads management (+$1000 budget per month)
- Email marketing integration & template design (instructional videos from email marketing partner)
- 30-minute call per month with an OnRes Hotel Marketing Specialist
*Backlink profiling is an optional paid service
Marketing Service Add-Ons
Google Analytics & Revenue Tracking
Understand exactly how much money your web traffic is worth. A one-time setup fee gives you monthly reports on digital revenue generated by your website.
Integrated Email Marketing Campaigns
Booking engine integration keeps your email distribution lists up-to-date while OnRes Hotel Marketing Specialists craft custom campaigns to bring in more business.
- Custom-designed email templates look and feel like your brand
- Drip campaigns move guests through a catered sales journey
- Segmented distribution serves specific messages to customers based on their interests
- Automated email campaigns send emails to guests based on actions taken (abandoned reservations, 48-hours before arrival, 3-month & 6-month follow up, etc.)
Service | Basic | Advanced |
|---|---|---|
On page SEO
We review your current website keywords and make sure we create the title, description, and keywords are built into the website so that you can show up on search results for your area. We will also create alt tags for all the images on the website. | ✔ | ✔ |
SEO tracking (Google & Bing)
“Keyword Rank Monitoring Track keywords across all of your campaigns, and drill down to a local level for rich insights.” | ✔ | ✔ |
Local Listing Verification
Amazon Alexa. Apple Maps. Facebook. Bing. Yahoo. Yelp. It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with your business. What matters is that they discover accurate, complete, and compelling information at every turn. | ✔ | ✔ |
Enhanced Local Listings including GMB
Once we verify your Google My Business page, we continuously update your account’s events, deals, and offerings to capture more leads directly from the Google results page. | ✔ | |
AdWords
Includes 1 Google or Bing AdWords Managed Campaign This comes with monthly reporting as well as conversion tracking to see how well the campaign did each month. We try to focus on phone calls and online booking for your business. | ✔ | |
Analytics
GTM (Google Tag Manager) Intergration with Cross Domain Revenue Tracking | ✔ |
Improve search-engine rankings to get more online visits
Where do you show up on Google searches? Getting your website ranked by search algorithms is an endless and ever-changing process. The expert marketing team at OnRes understands how to get your hotel to the top of the search results on Google, Bing, and Yahoo. In addition, we create hospitality marketing programs, email templates, and digital advertising strategies that capture audiences and further improve SEO, increasing web traffic to your booking engine.
Analytics, organic SEO, ads management, and email marketing templates
Let us do the work. OnRes Marketing Specialists have years of experience in the hospitality industry; configuring Google Analytics and MyBusiness services, improving SEO, building email templates, creating campaigns, and launching digital advertisements. You’ll receive regular reports on progress and meet with an OnRes Hotel Marketing Specialist each month to hear updates and get answers to all your internet marketing questions.
Don’t lose sight of what makes your brand unique
It doesn’t matter how much traffic you get with hotel marketing, your brand is unique because you’ve built it to be that way. No matter which digital marketing plan you choose, whenever we create a marketing program, we make sure that your voice, your history, and your story is heard loud and clear. Other SEO companies can lose focus on the experience you offer — we never lose sight of what’s most important.