The OnRes Blog

Shoulder Season Surge: What Fall 2025 Means for Hotels

Fall is more than a color change. It’s a pivotal moment in hospitality.  As summer’s rush winds down, autumn brings a subtle shift in traveler behavior: fewer crowds, more flexibility, and a growing appetite for experience over spectacle.  For hoteliers, that means an opportunity to capture demand that many competitors underestimate. In this blog, I’m […]

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NPS for Hotels: Beyond the Score & How to Take Action

When I first heard about NPS years ago, I’ll admit, I rolled my eyes. “Another fancy metric consultants love, but does it really help?” Back then, I thought if my TripAdvisor reviews were decent and guests weren’t complaining too loudly, I was doing fine. But I was wrong. Over time, I realized hotel NPS isn’t […]

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Difference Between CRS and GDS and Why Your Hotel Needs Both

In over 20 years of working with hoteliers, from boutique downtown inns to sprawling resorts, I’ve seen distribution systems radically reshape our industry.  What started as telephone bookings evolved into airline-like CRS platforms, and then exploded into Global Distribution Systems (GDS) that connected hotels to travel agencies worldwide.  Today’s landscape is woven between CRSs, OTAs, […]

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How to Grow Hotel Revenue by 25% Without Increasing Room Rates

If raising room rates feels like a risky move in your market, you’re not alone.In today’s competitive hospitality landscape, guests are price-sensitive, but value-hungry. Good news: you don’t need to raise rates to grow revenue.You just need smarter strategies that make your property more profitable per guest. Let’s dive into 10 proven methods you can […]

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The Future of Hotel Guest Loyalty: AI, Automation & Personalization

Loyalty in the hospitality industry has evolved. Today’s guests expect more than just reward points—they crave seamless, personalized, and tech-driven experiences that make their stays unforgettable.  Hotels that leverage hospitality technology (hospitech) to enhance guest engagement, streamline operations, and personalize services are the ones winning long-term loyalty. With competition fiercer than ever and guest expectations […]

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