Engage online audiences to increase direct bookings
Digital marketing in the hotel industry is a challenge for many business owners — there simply isn’t enough time or money to do it properly. That’s why OnRes offers affordable digital marketing solutions for hotels, lodges, resorts, and multi-chain properties. Every marketing strategy we deploy is created to improve search engine rankings, drive web traffic, and convert visitors into guests that book directly on your website.
Need More Website Visitors?
Choose a Digital Marketing Plan that works for you
OnRes Hotel Marketing Specialists track the analytics required to make website improvements while improving SEO with website structure edits including metadata and title tags. Receive monthly analytic reports with recommendations on how to increase traffic.
- Configuration & monitoring of Google Analytics, Search Console, and Google My Business
- Basic SEO work (website structure and metadata optimization)
- Monthly reports on digital traffic
- 10-minute consultation each month with an OnRes Hotel Marketing Specialist
[Image suggestion: Google Analytics Screenshot (showing traffic growth)]
Mid-Tier Marketing Plan
Use marketing strategy to fast-track online growth. Our Hotel Marketing Specialists use organic keywords to make continuous copy improvements that raise the ranking of your website on Google, Yahoo, and Bing. Monthly reports include revenue tracking, analysis, and conversion rate metrics.
- Everything from The Economy Plan
- Advanced SEO work (organic keyword & copy)
- Monthly reports include revenue tracking & marketing recommendations
- 15-minute consultation each month with an OnRes Hotel Marketing Specialist
[Image suggestion: Something that shows a website raising up Google search rankings]
Comprehensive Growth Plan
Dominate search engines with advanced SEO improvements, Google My Business enhancements, and optional backlink profiling. Our team builds customized Google ad and social media ad campaigns that reach audiences across Facebook, Instagram, and Youtube. Leverage our email marketing integration partner with custom-designed email templates that make it easy for you to advertise services, promotions, and special events to guests.
[Image suggestion: side-by-side example of a facebook/youtube ad & an example of a mailchimp template]
- Everything from Mid-Tier Marketing Plan
- Localized SEO Improvements (MyBusiness optimization, competitive analysis, backlink profiling*
- Google & social ads management (+$1000 budget per month)
- Email marketing integration & template design (instructional videos from email marketing partner)
- 30-minute call per month with an OnRes Hotel Marketing Specialist
*Backlink profiling is an optional paid service
Marketing Service Add-Ons
Google Analytics & Revenue Tracking
Understand exactly how much money your web traffic is worth. A one-time setup fee gives you monthly reports on digital revenue generated by your website.
Integrated Email Marketing Campaigns
Booking engine integration keeps your email distribution lists up-to-date while OnRes Hotel Marketing Specialists craft custom campaigns to bring in more business.
- Custom-designed email templates look and feel like your brand
- Drip campaigns move guests through a catered sales journey
- Segmented distribution serves specific messages to customers based on their interests
- Automated email campaigns send emails to guests based on actions taken (abandoned reservations, 48-hours before arrival, 3-month & 6-month follow up, etc.)