The OnRes Blog

The Future of Hospitality Industry: Emerging Hotel Technology Trends for 2024

By: Steve Behrisch , President & CEO

Every year, new technology emerges and dies. Brands either adopt them and thrive, or are left behind by their competitors. 

But technology doesn’t stop for anyone. Just like the hotel industry. 

As we approach 2024, the hotel industry stands on the brink of a technological revolution. Emerging technologies are not just enhancing the guest experience but are also streamlining operations, offering personalized services, and redefining the very essence of hospitality. 

In this blog, we will explore the top hotel technology trends for 2024 that are set to transform the industry.

Table of Contents

Let’s see which hotel technology trends are going to be the talk of 2024. 

Hotel Technology Trends for 2024

1. AI-Driven Personalization

One of the most significant trends in hotel technology is the use of Artificial Intelligence (AI) to provide personalized experiences to guests. 

AI systems can analyze data from previous stays, social media preferences, and online behaviors to offer tailor-made recommendations, room settings, and services.

Impact: Enhanced guest satisfaction through customized experiences.

Example: AI-powered chatbots providing personalized travel tips or room service based on guest preferences.

2. Internet of Things (IoT) Integration

IoT technology is making hotel rooms smarter. From smart mirrors displaying the latest news or weather updates to IoT-enabled rooms where guests can control lighting, temperature, and even window blinds with their smartphones or voice commands, IoT is making stays more convenient and energy-efficient.

Impact: Increased operational efficiency and improved guest control over their environment.

Example: Voice-controlled rooms and automated energy-saving features.

3. Contactless Technology

In the wake of the global health crisis, contactless technology has gained immense popularity. 

Mobile check-ins and check-outs, digital keys, and contactless payments not only offer convenience but also ensure safety by minimizing physical contact.

Impact: Enhanced guest safety and streamlined operations.

Example: Mobile apps for check-in/check-out and room access.

#OnResTips: Hotel technology companies have integrated solutions with contactless features, just like OnRes. Consider choosing these solutions for your property. 

4. Virtual and Augmented Reality Experiences

Virtual Reality (VR) and Augmented Reality (AR) are redefining guest engagement. 

Hotels are using VR for virtual tours of their properties during the booking process, while AR is enhancing the in-room guest experience.

Impact: Improved booking conversions and enriched in-stay experiences.

Example: AR-enabled maps and VR tours of hotel amenities.

5. Sustainability Through Technology

Eco-friendly practices are becoming a priority, and technology is playing a key role. From energy management systems to water conservation techniques, technology is helping hotels reduce their carbon footprint.

Impact: Operational cost savings and appeal to eco-conscious travelers.

Example: Automated systems for energy and water management.

6. Big Data Analytics

Big data is enabling hotels to gain insights into customer behavior, preferences, and spending patterns. 

This data is crucial for personalizing marketing campaigns, optimizing pricing strategies, and improving service offerings.

Impact: Enhanced decision-making and personalized marketing.

Example: Tailored promotions and dynamic pricing models based on data analytics.

7. Robotics and Automation

Robotic technology is no longer just a novelty. From automated cleaning services to robotic concierges and chefs, robotics is enhancing efficiency and guest experiences.

Impact: Improved operational efficiency and unique guest experiences.

Example: Robotic staff for housekeeping or food service.

8. Enhanced Cybersecurity Measures

As technology becomes more integrated into hotel operations, the risk of cyber threats increases. Hotels are investing in advanced cybersecurity measures to protect guest data and ensure privacy.

Impact: Increased guest trust and protection against data breaches.

Example: Advanced encryption and cybersecurity protocols.

Frequently Asked Questions

The hospitality industry is embracing a wave of technological advancements. Artificial intelligence (AI), mobile apps for contactless experiences, and the Internet of Things (IoT) for smart rooms are revolutionizing guest experiences. Additionally, hotels are utilizing big data to personalize services and optimize operations, while virtual reality (VR) is emerging for immersive property tours.

Hotels can leverage a variety of technologies to create a more convenient, personalized, and memorable guest experience. Here are some key areas to consider:

  • Mobile check-in/out: Streamline arrival and departure.
  • Personalized recommendations: Suggest activities based on guest preferences (AI).
  • Smart room controls: Adjust lighting and temperature via app (IoT).
  • 24/7 virtual concierge: Answer questions and provide support (chatbots).
  • Contactless payments: Offer secure and convenient transactions.
  • In-room entertainment: Stream content directly to the TV.

AI can analyze guest data to personalize their stay. From room recommendations to preferred amenities, AI can tailor offerings. Additionally, AI-powered chatbots can provide 24/7 guest support and answer questions in real-time.

Hotels can start by identifying guest pain points and areas for improvement. Researching relevant technologies and their functionalities is crucial. Partnering with hospitality technology providers can ease integration and ensure a smooth implementation process.

IoT devices like smart thermostats and lighting can personalize room settings. Integration with mobile apps allows guests to control these features remotely, enhancing comfort and convenience. Additionally, IoT sensors can optimize energy usage and streamline maintenance processes.

By analyzing guest data, hotels can identify trends and preferences. This allows for optimized pricing strategies, targeted promotions, and improved resource allocation. Additionally, big data can help predict guest needs and anticipate maintenance requirements for a more proactive approach.

Benefits of Leveraging Hotel Technology Trends:

  • Enhanced guest experience: Increased personalization and convenience.
  • Improved operational efficiency: Streamlined processes and resource management.
  • Increased guest satisfaction: Positive reviews and higher loyalty.
  • Competitive advantage: Stand out in a crowded hospitality market.
  • Data-driven decision making: Optimize pricing and marketing strategies.


The year 2024 is shaping up to be an exciting one for hotel technology. These trends reflect a shift towards more personalized, efficient, and sustainable operations, underpinned by a commitment to guest satisfaction and safety. 

As technology continues to evolve, the hotel industry must adapt to stay ahead, offering guests not just a place to stay, but an experience to remember.

Steve Behrisch, President & CEO

Steve joined the OnRes Team as an account rep in 2008 and was promoted to VP of Operations a short time later. In 2011, Steve agreed to purchase OnRes and became President and CEO, and has been steering the ship since; achieving significant milestones such as rebuilding the reservation software from the bottom up, forging new partnerships, doubling the revenue, and much more…
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