The OnRes Blog

Essential Hotel Solutions to Improve Guest Experience and ROI

By: Steve Behrisch , President & CEO

Running a hotel business can be a challenging task, especially in today’s market. With increased competition and higher guest expectations, it is essential for hotels to invest in solutions that can improve guest experience, streamline operations, and boost revenue. 

In this blog post, we will discuss some key hotel solutions that property owners should invest in to stay competitive in this fast paced industry.

Table of Contents

1. Property Management System (PMS)

A property management system is the backbone of any hotel operation. It enables hoteliers to manage reservations, check-ins, check-outs, billing, and other administrative tasks from a single platform. A PMS also integrates with other hotel solutions, such as channel managers and revenue management systems, to streamline operations and increase efficiency.

Essential hotel solutions to invest in

Investing in a cloud PMS can help hoteliers save time, reduce manual errors, and improve guest satisfaction. It can also provide valuable insights into hotel performance, occupancy rates, and revenue. With the right PMS in place, hoteliers like you can easily track guest preferences and behavior, personalize their stay, and improve loyalty.

2. Online Booking Engine

An online booking engine is a software that allows guests to book their rooms directly through the hotel’s website. By offering a user-friendly and secure booking experience, hoteliers can increase direct bookings and reduce the commission fees paid to third-party booking sites.

An online booking engine can also help improve the guest experience by providing a seamless and convenient way to book rooms. Many modern booking engines also offer features such as mobile optimization and integration with social media platforms, allowing hotels to reach a wider audience and provide a more personalized experience for guests.

3. Channel Management System

A channel management system enables hotels to distribute their inventory across various online channels, such as OTAs (Online Travel Agencies), GDS (Global Distribution System), and direct booking platforms. It allows you to update rates, availability, and inventory in real-time, ensuring that the rooms are always visible and bookable to potential guests.

Investing in a channel management system can help hotels increase their online visibility, attract new customers, and boost your button line. It also enables hoteliers to manage rates and inventory effectively, preventing overbooking or underselling of rooms.

4. Revenue Management System

A revenue management system (RMS) uses data analytics and algorithms to optimize hotel pricing and inventory management. It enables hoteliers to forecast demand, set dynamic rates, and maximize revenue.

Investing in an RMS can help increase your revenue per available room (RevPAR) and occupancy rates. It also enables hoteliers to analyze market trends, monitor competitor pricing, and make informed pricing decisions. With the right RMS in place, hotels can adapt quickly to changes in demand, seasonality, and other factors that impact pricing.

5. Online Reputation Management

Online reputation management (ORM) is crucial for hotels, as guests rely heavily on online reviews and ratings when choosing a hotel. With an ORM system in place, hoteliers can monitor and manage their online reputation across various review sites and social media platforms. It also provides insights into guest feedback and sentiment, enabling you to improve service and facilities.

Investing in an ORM system can help hotels improve online visibility, attract new customers, and increase guest satisfaction. It also enables them to respond quickly to negative feedback, resolve issues, and build a positive reputation online.

6. Hotel Website Builder

Another solution that can help hotels improve online presence is a hotel website. This is often the first point of contact for potential guests, making it essential for you to have a responsive hotel website. A Website builder software provides a simple and intuitive platform for hotels to design and build their own website without the need for extensive technical knowledge or web development experience.

A hotel website builder system typically includes a range of customizable templates and design elements, allowing hotels to create a website that reflects their unique brand and style. Many website builder systems also offer features such as drag-and-drop functionality, image galleries, and integrated booking engines, making it easy to create a functional and informative website that can help increase direct bookings. 

With so many options available, it is important to choose a website builder system that is user-friendly, feature-rich, and can provide the necessary support and resources to ensure a successful online presence.

7. Point-of-Sale (POS) System

A point-of-sale (POS) system is a solution that helps hotels manage their sales and inventory operations. By automating tasks such as sales tracking, inventory management, and reporting, a POS system can help reduce errors and improve staff productivity.

In addition, a POS system can help improve the guest experience by providing a seamless and efficient way to make purchases within the hotel. Many modern POS systems also offer features such as mobile and QR ordering and contactless payment options, allowing hotels to adapt to changing consumer preferences and provide a more convenient and safe guest experience.

8. Global Distribution System

Popularly known as a GDS is a centralized reservation system that allows hotels to distribute their inventory and rates to a wide range of online travel agencies (OTAs), travel agents, and other distribution channels.

By using a GDS, hotels can increase their visibility and reach a larger audience, including travelers who prefer to book through travel agents or OTAs. GDS also provides a centralized platform for managing reservations and inventory, making it easier for hotels to handle their bookings and availability across multiple channels.

GDS typically offers real-time updates and reporting, allowing hotels to monitor their performance and make data-driven decisions to optimize their revenue and distribution strategy. Many modern GDSs also provide marketing and promotional opportunities and integration with other hotel systems. 

9. Guest Messaging

Guest messaging is becoming increasingly popular among hotels, as it enables you to communicate with guests in real-time via SMS, WhatsApp, or other messaging apps. It allows hoteliers to provide personalized service, answer guest queries, and resolve issues quickly.

Investing in a guest messaging system like Duve, HelloShift or Whistle can help hotels improve guest satisfaction, increase loyalty, and generate more revenue. It also enables hoteliers to automate certain guest interactions, such as check-in and check-out, freeing up staff time for other tasks.

10. Mobile Check-in and Check-out

Mobile check-in and check-out is one solution that is gaining popularity among guests. It allows them to bypass the front desk and check-in or check-out using their mobile devices. This is also called a guest self service portal that saves time and provides a more seamless guest experience.

Investing in a mobile check-in and check-out system can help hotels improve guest satisfaction, reduce wait times, and increase efficiency. It also enables hoteliers to gather valuable guest data, such as preferences and behavior, enabling them to personalize the guest experience.

11. In-room Technology

In-room technology is an essential hotel solution that can enhance the guest experience and increase revenue. It includes various amenities such as smart TVs, in-room tablets, and voice-activated assistants. These technologies provide guests with personalized entertainment, information, and convenience.

Investing in in-room technology can help differentiate you from your competitors. It also enables hoteliers to gather valuable guest data, such as preferences and behavior, enabling them to personalize the guest experience further.

12. Contactless Payment Systems

Contactless payment systems are booming among hotels, as they provide a secure and convenient payment method for guests. They enable guests to pay using their mobile devices or contactless credit cards, reducing the need for cash or physical credit cards.

Investing in contactless payment systems can help hotels improve guest satisfaction, reduce wait times, and deliver a pleasant stay. It also provides a more secure payment method, reducing the risk of fraud or theft.

13. Energy Management Systems

Energy management systems (EMS) are crucial for hotels, as they enable them to monitor and control their energy usage. They provide real-time data on energy consumption, helping hoteliers to identify areas for improvement and reduce their energy bills.

Investing in an EMS can help hotels reduce their energy consumption, lower their carbon footprint, and save money. It also allows hoteliers to comply with environmental regulations and demonstrate their commitment to sustainability.

14. Guest Room Access Control

Guest room access control systems provide hotels with a secure and convenient way to manage room access. They enable hoteliers to provide guests with keyless entry using their mobile devices, reducing the need for physical keys.

Investing in a guest room access control system can help hotels improve guest satisfaction, reduce the risk of lost or stolen keys, and increase efficiency. It also provides a more secure method of room access, reducing the risk of unauthorized entry.

Frequently Asked Questions

Investing in hotel solutions can boost your revenue through improved guest experiences. Modern solutions like guest self-service kiosks and digital signage can streamline operations, reduce costs, and free up staff for higher-value interactions. Additionally, these solutions can enhance guest satisfaction with features like mobile check-in and in-room tablets for service requests and local recommendations.

Hotel solutions can transform your guest experience by putting convenience and control at their fingertips. Here’s how:

  • Contactless check-in/out: Skip the front desk line and access your room directly using your smartphone.
  • Mobile room keys: No need to worry about losing a physical key card.
  • Smart thermostats & lighting: Allow guests to adjust room temperature and lighting to their preferences.
  • In-room entertainment systems: Offer a wide variety of entertainment options for guests to enjoy during their stay.
  • Guest messaging apps: Facilitate easy communication between guests and hotel staff.
  • Personalized room amenities (e.g., pre-stocked minibar based on preferences): Go the extra mile to cater to individual guest needs and preferences.

The ROI for hotel solutions varies depending on the specific solution and property. However, studies show solutions that enhance guest experience can lead to increased occupancy rates, higher guest satisfaction scores, and potential upselling opportunities. These factors can significantly improve your hotel’s profitability.

Choosing the right hotel solutions requires considering your property’s needs, budget, and target audience. Analyze guest feedback to identify areas for improvement. Research different solutions and compare features, pricing, and integration capabilities. Look for solutions that offer scalability to accommodate future growth and consider partnering with reputable vendors who provide ongoing support.

Hotel operations are becoming increasingly complex, and a variety of software and technology solutions have emerged to streamline tasks, improve guest experiences, and optimize revenue.

Here’s a list of some of the most popular hotel solutions:

  • Property Management Systems (PMS)
  • Guest Relationship Management (CRM)
  • Revenue Management Systems
  • Guest communication platforms
  • Internet of Things (IoT) solutions
  • Security & access control systems
  • Self-service kiosks
  • Digital signage

There’s no one-size-fits-all answer. However, solutions that improve guest experience (e.g., mobile check-in) and operational efficiency (e.g., automated housekeeping) are generally high priorities. Consider your property’s unique needs to determine the most impactful solutions.

While hotel solutions offer significant benefits, implementing them comes with its own set of hurdles. Here’s a list of some common challenges:

  • Initial investment costs: New technology can be expensive, and budgeting for upfront costs requires careful planning.
  • Integration with existing systems: New solutions may not integrate seamlessly with existing software, requiring additional time and resources for customization.
  • Staff training: Equipping staff with the knowledge and skills to use new systems effectively requires investment in training programs.
  • Guest adoption of new technology: Not all guests are tech-savvy, and some may be resistant to using new features. Providing clear instructions and user-friendly interfaces can help with adoption.
  • Data security concerns: Data security is paramount in the hospitality industry. Ensuring new solutions have robust security measures to protect guest information is essential.

The hotel industry is constantly evolving, and new technological advancements are shaping the guest experience. Here are some of the latest trends in hotel solutions that are transforming the hospitality landscape:

  • Artificial intelligence (AI) for guest personalization: AI is being used to personalize guest experiences by anticipating needs and offering tailored recommendations.
  • Voice-controlled room features: Guests can now control lights, thermostats, and even order room service using voice commands.
  • Sustainable & eco-friendly solutions: Hotels are implementing solutions that reduce their environmental impact, such as smart energy management systems and water-saving fixtures.
  • Contactless payment options: Guests can now check-in, pay for services, and check-out using contactless payment methods like mobile wallets.
  • Guest experience analytics: Advanced analytics tools are helping hotels understand guest behavior and preferences, allowing them to optimize services and amenities.


With the hospitality industry evolving rapidly, hoteliers must keep up with the latest trends and technologies to stay ahead of the competition. Investing in essential hotel solutions can bring numerous benefits to hoteliers, staff, and guests alike. 

By embracing technology and implementing modern solutions, hotels can streamline their operations, optimize revenue streams, and provide an exceptional guest experience.

Besides, investing in essential software may seem like a significant financial commitment, but it is an investment that can pay off in the long run. So, if you haven’t already, it’s time to prioritize the adoption and meet the ever evolving needs of guests.

Steve Behrisch, President & CEO

Steve joined the OnRes Team as an account rep in 2008 and was promoted to VP of Operations a short time later. In 2011, Steve agreed to purchase OnRes and became President and CEO, and has been steering the ship since; achieving significant milestones such as rebuilding the reservation software from the bottom up, forging new partnerships, doubling the revenue, and much more…
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