The OnRes Blog

Direct Booking Mastery: Designing Packages and Promotions That Convert

By: Steve Behrisch , President & CEO

In the competitive world of hospitality, packages and promotions play a crucial role in attracting guests and boosting bookings. 

However, creating effective packages and promotions that resonate with your target audience requires a deep understanding of their needs and preferences.

This blog from the OnRes experts will help you create packages and promotions that bring you more guests at your doorstep. 

How to create packages and promotions that increase direct bookings?

Follow these tried and tested strategies to run packages and promotions at your hotel property. 

1. Understanding the target audience

To create packages and promotions that truly appeal to your guests, you first need to understand who they are. 

This involves identifying their demographics, interests, and travel motivations.

2. Understanding their preferences

Once you have a clear picture of your target audience, the next step is to understand their needs.

Understanding your guests’ preferences is equally important. This could range from their preferred room types to the amenities they value the most.

Market research can provide valuable insights into your guests’ needs. This can involve surveys, interviews, or focus groups.

Customer feedback, whether through reviews or direct feedback, can also shed light on what your guests value and expect from their stay.

3. Studying industry trends

Stay updated with the latest industry trends. This could include trending destinations, popular amenities, or emerging travel behaviors.

In addition, take a look at what your competitors are offering. This can help you identify gaps in the market and opportunities for unique packages and promotions.

4. Creating attractive packages and promotions

With a solid understanding of your target audience and the market, you can now start creating your packages and promotions.

Create offers that provide value to your guests. This could include discounted rates, free upgrades, or additional services.

Exclusive deals can create a sense of urgency and exclusivity. This could be limited-time offers or packages tailored to specific guest segments.

Consider investing in a booking engine like OnRes that can help you create and run packages and promotions to boost your revenue. 

5. Designing compelling marketing materials

Effective marketing materials can significantly enhance the appeal of your packages and promotions.

Use high-quality images, engaging videos, and well-designed graphics to showcase your offers.

Your marketing messages should highlight the benefits of your packages and promotions, and compel guests to book.

6. Implementing effective distribution strategies

Once your packages and promotions are ready, you need to ensure they reach your target audience.

Online booking platforms like Booking.com and Expedia can provide wide visibility for your offers. Make sure your packages and promotions are clearly displayed and easy to book.

Travel agencies can help distribute your packages and promotions to a wider audience, particularly for international guests.

7. Monitoring and analyzing performance

It’s important to track the performance of your packages and promotions to understand their effectiveness.

Monitor the number of bookings and revenue generated from your packages and promotions.

Measure customer satisfaction to understand how well your packages and promotions are meeting guest expectations.

8. Adjusting and optimizing your packages and promotions

Based on your performance analysis, you may need to adjust and optimize your packages and promotions.

Review your pricing strategies to ensure they are competitive and provide value to your guests.

Experiment with different promotional tactics to see what works best for your property.

9. Collaborating with local businesses and attractions

Partnerships with local businesses and attractions can enhance the appeal of your packages and promotions.

Collaborate with local restaurants, shops, and attractions to include their services in your packages.

Joint marketing campaigns can help increase visibility and attract more guests.

10. Leveraging social media and online platforms

Social media and online platforms are powerful tools for promoting your packages and promotions.

Use social media advertising to reach a wider audience and drive bookings.

Participate in online travel communities to promote your packages and promotions and engage with potential guests.

#OnResTip: Here are some social media marketing tips for hotels. 

11. Providing excellent customer service

Excellent customer service can enhance the guest experience and make your packages and promotions more appealing.

Ensure your staff is well-trained in hospitality and equipped to provide excellent service.

Personalized experiences can make your guests feel special and enhance the value of your packages and promotions.

#OnResTip: We have shared awesome notes on improving hotel guest experience

Conclusion

Creating effective packages and promotions is a strategic process that requires a deep understanding of your target audience, market trends, and competition. 

With careful planning, compelling marketing materials, effective distribution strategies, and excellent customer service, you can create packages and promotions that attract more guests and boost your bookings.

Success in the hospitality industry is all about providing value to your guests. With attractive packages and promotions, you can enhance the guest experience and drive your property’s success.

Remember, creating packages and promotions is an ongoing process. Continuously monitor performance, gather feedback, and optimize your offerings to stay competitive and meet your guests’ evolving needs.

Steve Behrisch, President & CEO

Steve joined the OnRes Team as an account rep in 2008 and was promoted to VP of Operations a short time later. In 2011, Steve agreed to purchase OnRes and became President and CEO, and has been steering the ship since; achieving significant milestones such as rebuilding the reservation software from the bottom up, forging new partnerships, doubling the revenue, and much more…
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